PROPAGATING PLAY™
A Hortiki Studios original series
MEDIA KIT | SEASON 1 | 2027
HORTIKI. SPARKING JOY AND GROWTH SINCE 2017. AS FEATURED BY
Brand Partnerships & Retail
Target (Supplier) · TikTok Creative Learning Fund · Verizon (Small Business Advocate)
Awards & Recognition
3x USDA Science Outreach Award (Dr. Victoria LeBeaux) · Amazon Business Accelerator Award · Comcast RISE Award · Verizon Digital Ready Award
THE FOUNDATION
🎬 The Show
Propagating Play™ is a professionally produced, multi-platform series exploring the neuroscience of play to advance adult health, resilience, and productivity. Launching June 11, 2027 (the UN International Day of Play), Season 1 is filmed in studio near Kuala Lumpur with expert guests from around the world, and features 14 bi-weekly episodes (June 11 – December 17, 2027) that serve as the hub for a 14-day media campaign. Each premiere activates your brand across YouTube, Podcast Feeds, Instagram, TikTok, LinkedIn, Facebook, Pinterest, X/Twitter, blog, and newsletter. Learn more: Propagating Play
🎙️ The Conversation
Fascinating interviews with leading scientists from around the world, productivity experts, and cultural thought leaders, exploring the possibilities of—and barriers to—leveraging the power of play. Backed by our Scientific Advisory Council, the show's content delivery uses best practices in science and public health communication to inspire real behavioral change.
🎯 The Audience
Curious, intentional listeners who are done running on empty. They aren’t passive scrollers; they are active optimizers hunting for realistic, science-backed solutions to rest, recover, and live better.
🌍 Accessibility
Built for everyone from day one. Content available in multiple languages, with closed captions on every episode and show notes, newsletters, and Go Play resources designed to be easy to use wherever you are.
The Listener Landscape, By The Numbers
They don't just listen; they take action. Here is the latest industry research on the purchasing intent and challenges of the modern science and wellness listener.
Of employees worldwide felt a lot of stress during the previous day.1
Of US consumers say wellness is a top or important priority (79% in the UK, 94% in China).2
Of adults across 33 countries say play helps them relax and feel calm.3
Of consumers worldwide say living sustainably is important to them.4
Only 38% of workers worldwide say they have money left over at the end of each month.5
Of US monthly podcast listeners have a household income over $75K, compared with 48% of the US population.6
Of weekly US podcast listeners have acted after hearing a podcast ad, such as visiting a website, buying, or using a promo code.7
Of US podcast listeners say host-read ads strongly influence their decision to try or buy, compared with 26.6% for prerecorded ads.8
Sources: 1 Gallup, State of the Global Workplace 2026 (global). 2 McKinsey & Company, Future of Wellness survey 2025 (US, UK, China). 3 The LEGO Group, global adult play survey of 33,429 adults in 33 countries, 2022 (brand-commissioned). 4 NIQ, How to turn green consumer intentions into sustainable actions, 2023 (global). 5 PwC, Hopes and Fears Global Workforce Survey 2023 (46 countries). 6 Edison Research, The Podcast Consumer 2024 (US). 7 Edison Research, The Podcast Consumer 2026 (US). 8 The Podcast Study 2026, Point-to-Point Marketing & Strategic Solutions Research (US).
WHY PROPAGATING PLAY™?
The Hortiki 360° Partnership Ecosystem™
Propagating Play is built on our proprietary system, replacing the standard "ad buy" with a high-value, full-service, immersive media campaign. We support you with:
Scientific Copywriting: Weaving your solution into authentic conversations connected to the science of the show.
Creative Production: Capturing professional photography and social video assets you own.
Omnichannel Distribution: Providing "surround-sound" visibility across up to 9 digital channels.
| What You Get | Standard Podcast | Standard Influencer | Propagating Play |
|---|---|---|---|
| Audio Brand Mention | ✓ | ✕ | ✓ |
| On-Camera Branded Segment | ✕ | ✓ | ✓ |
| Lifestyle Video Content | ✕ | Sometimes | ✓ |
| Brand Photography | ✕ | ✕ | ✓ |
| Royalty-Free Assets for Your Marketing | ✕ | ✕ | ✓ |
| Multi-Platform Distribution (9 Channels) | ✕ | ✕ | ✓ |
| Newsletter & Blog Feature | Sometimes | ✕ | ✓ |
THE PARTNERSHIP JOURNEY
Step inside the Hortiki 360° Partnership Ecosystem™. Select the level of integration that fits your goals, and let's connect your brand with a community hungry for exactly what you offer. Episode inventory is limited (we do, after all, need plenty of time to geek out over the science!), so placements are prioritized by package level and secured on a first-to-sign basis.
🌱 PLANT | $2,900
"You're in." Your brand is planted in front of a highly targeted community of curious optimizers.
- Dynamic Placement: Your brand integration is organically placed by our production team at the point where it best serves to present your brand’s solution to our audience.
- Standard Product Assets: 5 professional production stills and 1 high-quality lifestyle video clip of your product in-studio for your organic social media and website use.
- IG/Facebook Stories: 2 high-impact story features spread across the two-week content window.
- Newsletter & SEO: Featured block and evergreen backlink.
- Custom Tracking & Recap: UTMs, promo codes, and a two-week performance report.
🌿 NURTURE | $5,000
The smart money. Maximum value at today's rates—an irresistible ecosystem presence across all core platforms for two full weeks.
Everything in PLANT, Plus:
- Preferred Placement: You choose your preferred ad break from available inventory at the time of signing to ensure maximum visibility for your brand’s solution.
- Enhanced Product Assets: An upgraded gallery of 12 professional production stills and 2 dedicated "Product-in-Action" video clips (product-focused) for your organic digital channels.
- Social Media Video Blitz: 3 dedicated video posts (TikTok, IG Reels, and LinkedIn) featuring your product in action.
- IG/Facebook Stories: An upgraded package of 6 story slides spread across the two-week window to maintain audience engagement.
- Pinterest Discovery: A custom-designed Idea Pin for long-tail SEO and visual discovery.
- Priority Re-booking: First-look access to secure additional available inventory in Season 1 and early-access for Season 2.
🌳 GROW | $10,000
The full farm. The ultimate partnership where your brand is woven into the entire content ecosystem for the complete campaign cycle.
Everything in NURTURE, Plus:
- Priority Placement & Segment Ownership: VIP first-choice access. Secure the highest-impact positioning—including the very first pre-roll or a "presented by" segment intro—specifically crafted to showcase your solution at the moment of peak audience engagement.
- Full Product Gallery: A comprehensive gallery of 25+ professional production stills and all "Product-in-Action" video assets captured during production—delivered with optimized licensing for your own marketing and digital advertising use.
- Total Ecosystem Integration: Guaranteed custom content assets across all 9 digital channels—including a dedicated X (Twitter) Highlight series and SEO-optimized blog.
- Premium YouTube Integration: Featured branding on the full-length YouTube episode, plus a dedicated YouTube Short and a permanent pinned-comment link to your brand.
- Deep-Dive Newsletter Feature: Premium "Brand Spotlight" editorial placement in our episode-week dispatch.
- Founding Circle VIP Access: Guaranteed priority re-booking for future inventory, plus first right of refusal for Notable Guest episodes and our Season Finale (Ep 14 “Games”, airing December 17, 2027).
Looking for something tailored?
Custom packages, including discounts on multi-episode and full-season partnerships, are available.
SCHEDULE A CALL TO CUSTOMIZE →*Estimated package values reflect published 2026 US podcast sponsorship rates (Adopter Media, Oct 2026; Content Allies, Mar 2026) plus the production, licensing and custom content included in each package. US podcast advertising reached $2.9B in 2025 (IAB/PwC).
The Infinite Engagement Loop™
Cheering you on today, tomorrow, and beyond!
HERE'S HOW IT WORKS:
The Setup Meet Jordan, Marketing Manager at Vita-Joy. She excitedly partners with Propagating Play™, gaining early access to custom brand assets and 'Go Play' resources for her featured episode. She shares these with her team and encourages them to join the conversation.
The Action Jordan's team starts to play and keeps the momentum going—posting a Reel of their office enjoying their 'Vita-Pops' while trying the Go Play activities and tagging @propagatingplay.
The Amplification The hype squad at Hortiki Studios activates! Our team enthusiastically likes, comments, and shares the videos from Jordan's team. We amplify her team's stories whenever they post—even weeks and months later.
The Result Jordan successfully enters The Infinite Engagement Loop! Her brand becomes an expected contributor to the conversation on play for health, productivity, and wellness, giving her an engaged audience ready to connect long after her episode airs.
The ELEPHANT IN THE ROOM:
Yes, We Are a New Show.
But guess what—elephants are big, slow, and definitely not the most agile investment you can make this year. Here is why partnering with a dynamic new show is your smartest move:
1. Engagement Ate the Elephant
Will our view count match the established shows pitching you this week? Obviously not. But do they have a proactive plan for building lasting engagement? We do!
2. We Don't Follow the Herd
If you're reading this, there's a research-based reason. We didn’t blast this pitch out to every brand with a checkbook. We are looking for partners with actual solutions that truly support our audience.
3. Elephants Are Afraid of Mice
Our tiny but mighty team is agile, energized, and ready to go to work! We back your partnership with professional studio production and a highly active, multi-channel distribution plan. We are genuinely excited to spread the word and grow this community, ensuring your brand gets maximum visibility from a team that truly cares about your ROI.
THE ZERO-RISK PROMISE
Partnering with a new show takes courage. Before you sign, here's what we want you to know: we've already thought through every scenario and we've got you covered.
The No-Risk Refund
The Production Promise
The "Always Growing" Commitment
We’re in this for the long haul. If a specific episode doesn't get the initial traction we expect, we don't just move on. We’ll keep your brand featured in our "Season 1 Highlights" and rotating newsletter mentions to ensure you get the sustained visibility a founding partner deserves.
The Founding Partner Advantage
Ready to Grow Together?
Season 1 of Propagating Play™ is an exclusive opportunity to get in on the ground floor of a powerful movement. If you're ready to reach a high-intent audience with science-backed joy, let's talk.
START THE CONVERSATION →No pressure, just a conversation to see what we can create together to help your brand grow!
Propagating Play™ is a Hortiki Studios production.
Fiscally sponsored by Fractured Atlas | propagatingplay.com | hortikiplants.com